Headless Content Management System: the tool for the cultural, recreational and tourism sector
Imagine: sharing your content on a website, app, screen or even in print with a single click — without any hassle. Sounds like the future? Major cities such as Amsterdam and Rotterdam are already doing it. Destination and city marketing organisations demand speed, collaboration and content that is always up to date. With a traditional Content Management System (CMS), you quickly run into limitations. That’s why more and more organisations are switching to a Headless CMS: a smart way to centrally manage content and automatically publish it on different platforms. Sounds like the future? Major cities such as Amsterdam and Rotterdam are already doing it. Destination and city marketing organisations demand speed, collaboration and content that is always up to date. With a traditional Content Management System (CMS), you quickly run into limitations. That’s why more and more organisations are switching to a Headless CMS: a smart way to centrally manage content and automatically publish it on different platforms.
From The Feed Factory to a Powerful Tool
Until 2018, Amsterdam and Rotterdam were still using the NDTRC, VVV Nederland’s national database for tourism, recreation and culture. But they wanted more control over their own content. That was the beginning of The Feed Factory, the forerunner of our current tool. In 2024, we made the move to a full Headless Content Management System (CMS), specifically for destination marketing and city marketing.
What exactly is a Headless CMS?
Unlike a classic CMS, where back-end and front-end are tied together, a headless CMS separates these parts. The content is made available via APIs for any form of publication: apps, websites, digital screens or print. This way you maintain flexibility as well as consistency.
Why this tool is indispensable:
- One central place for your content
- Automatic updates on all channels
- Less manual work, more time for creativity
- Fast collaboration between marketing, content and technology
- Ready for the future: think VR, multilingualism or interactive maps
Proof that it works
Cities like Amsterdam (IAmsterdam), Rotterdam (Rotterdam Festivals) and Arnhem (IntoArnhem) are already using our tool. And with good reason: they benefit daily from more efficient processes, up-to-date information and a consistent brand image.
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Iamsterdam: uses the tool to make the wide range of cultural events and tourist attractions clear and accessible to residents and visitors alike. The central out agenda allows organizers to easily submit their activities, while visitors use filters to quickly find what suits them.
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Rotterdam Festivals: uses the tool to bundle the city’s diverse festival and event offerings. Thanks to the digital out agenda, festival organizers can share their programs efficiently and the city promotes its vibrant culture in a uniform and accessible way. View the full case study here.
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Citymarketing Arnhem: deployed the tool to integrate all events as well as the shopping offerings in the city center into one platform. This makes it easier for residents, tourists and entrepreneurs to discover the offerings and stimulates cooperation between different local parties. View the full case study here.
Don’t miss this!
- Organizations that switch too late are missing opportunities for speed and reach.
- Large cities have already made the switch. What’s still holding your organization back?
- Developed and used by industry leaders. With our Tool (formerly The Feed Factory) you publish as a destination and city marketer effortlessly and automatically on every platform. Always up-to-date, without manual hassle.
Wondering how it works? Request a no-obligation demo and find out how to future-proof your destination and city marketing.
Request information, book an appointment or a online demo
Would you like to know more about our tool? Would you like to see how you can manage and publish events, locations and routes? Request information without obligation with a detailed description of our tool, functionalities, links, prices and (collaboration) opportunities with partners for destination marketing, cultural marketing and city marketing. Or request a online appointment or demo without obligation and experience our tool, data, solutions and support for yourself.
